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Privacy Policy

Last updated: 17 August 2026

This Privacy Policy explains how MTM Concepts Ltd, trading as My Trolley Mate (“My Trolley Mate”, “we”, “us” or “our”), collects, uses and protects your personal information when you visit our website, purchase our products, use the My Trolley Mate mobile app or use the My Trolley Mate Alexa skill.

1. Who we are

My Trolley Mate is operated by MTM Concepts Ltd, a company registered in Scotland.

Email: hello@mytrolleymate.co.uk
Registered office: [INSERT REGISTERED OFFICE ADDRESS]

For the purposes of UK data protection law, MTM Concepts Ltd is the data controller for the personal information described in this policy.

2. Information we collect

The information we collect depends on how you interact with My Trolley Mate.

When you visit our website

We may collect technical information about how you use our website, including information about your browser, device, IP address and how you interact with our website.

We use Squarespace to operate our website and online shop. We also use Google Analytics and Meta Pixel to help us understand how visitors use our website and to measure the effectiveness of our marketing.

Where required, non-essential analytics and advertising cookies or similar technologies will only be used with your consent.

When you place an order

When you purchase a product from us, we collect information necessary to process and fulfil your order, which may include:

  • your name;

  • email address;

  • billing and delivery address;

  • order details; and

  • information relating to your transaction.

Our online shop is operated using Squarespace and payments are processed using Squarespace Payments. We do not receive or store your full payment-card details.

We may use your email address to communicate with you about your order.

We will only send marketing communications where we have an appropriate lawful basis to do so. You can unsubscribe from marketing communications at any time.

When you use the My Trolley Mate app

When you create or sign into a My Trolley Mate account, we may process information including:

  • your name;

  • email address;

  • unique account identifier;

  • authentication provider, such as Sign in with Apple or Google Sign-In; and

  • information associated with your account.

We use Google Firebase services to provide authentication, cloud database and other functionality used by the My Trolley Mate app.

The app also stores information you choose to create, including:

  • shopping lists and shopping-list items;

  • favourites;

  • shared-list information;

  • information required to synchronise lists between users and devices; and

  • your My Trolley Mate Voice List if you use Alexa.

My Trolley Mate Premium

If you subscribe to My Trolley Mate Premium, your subscription is processed through Apple App Store or Google Play, depending on your device.

We do not receive or store your full payment-card details.

We may process and store information relating to your Premium entitlement, including whether your subscription is active, the subscription product, platform and relevant expiry or verification information. This enables us to provide Premium features to eligible accounts.

When you use My Trolley Mate with Alexa

Using the My Trolley Mate Alexa skill is optional.

If you choose to link your My Trolley Mate account with Amazon Alexa, we process information necessary to securely connect Alexa to your My Trolley Mate account.

This includes account identifiers, authentication information and security tokens required to establish and maintain the connection.

When you ask Alexa to add, remove or read shopping-list items, the relevant information is used to update or retrieve items from your My Trolley Mate Voice List.

Your Voice List is stored with your My Trolley Mate account so that it can synchronise between Alexa and the My Trolley Mate mobile app.

We do not receive or store recordings of your voice. Voice recognition and processing by Alexa are provided by Amazon and are subject to Amazon's own privacy practices.

3. How we use your information

We may use your personal information to:

  • operate our website and online shop;

  • process and fulfil orders;

  • provide customer service;

  • create and manage your My Trolley Mate account;

  • authenticate you securely;

  • save and synchronise shopping lists;

  • enable shared shopping lists;

  • provide Premium features;

  • connect your account with Alexa when you request it;

  • create and synchronise your Voice List;

  • maintain the security and reliability of our services;

  • diagnose and resolve technical problems;

  • understand how our website is used;

  • measure and improve our marketing, where you have provided any consent required;

  • communicate with you where appropriate; and

  • comply with our legal, tax and regulatory obligations.

4. Our lawful bases for processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we rely on:

Contract – where processing is necessary to provide a product, account, subscription or service you have requested.

Legitimate interests – where necessary for our legitimate business interests, such as operating, securing and improving My Trolley Mate, provided those interests do not override your rights.

Consent – where we ask for your consent, including for certain marketing activities and non-essential cookies or similar technologies. You may withdraw your consent at any time.

Legal obligation – where we need to process or retain information to comply with applicable laws, including accounting and tax requirements.

5. Cookies, analytics and advertising technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for our website and online shop to function correctly. Others help us understand how visitors use our website or measure the effectiveness of our advertising.

We use services including:

  • Squarespace Analytics;

  • Google Analytics; and

  • Meta Pixel.

Where required by law, non-essential analytics and advertising cookies will not be placed until you have given your consent through our cookie controls.

You can change or withdraw your cookie preferences at any time using the cookie settings available on our website.

Squarespace itself notes that website owners need to consider third-party integrations separately and identifies Google Analytics and Meta Pixel among those integrations.

6. Who we share information with

We use third-party providers to operate My Trolley Mate and may share information with them where necessary.

These include:

  • Squarespace – website hosting, ecommerce and related services;

  • Squarespace Payments and its underlying payment providers – payment processing;

  • Google – Firebase, Google Sign-In, Google Play and Google Analytics;

  • Apple – Sign in with Apple, App Store distribution and iOS subscriptions;

  • Amazon – Alexa and Alexa account linking;

  • Meta – Meta Pixel and advertising measurement; and

  • delivery, professional and other service providers where necessary to operate our business.

We do not sell your personal information.

Some providers may also act as independent data controllers for particular services. Their own privacy policies apply to information they process for those purposes.

7. International transfers

Some of our technology providers operate internationally and may process personal information outside the United Kingdom.

Where required, appropriate safeguards are used to protect personal information transferred internationally in accordance with applicable UK data protection law.

Squarespace states that it uses recognised mechanisms including Standard Contractual Clauses and the UK International Data Transfer Addendum for applicable transfers.

8. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting and regulatory requirements.

Account and shopping-list information will generally be retained while your My Trolley Mate account remains active.

If you request deletion of your account, we will delete or anonymise personal information we no longer need, subject to information we are legally required or otherwise permitted to retain.

Order and financial records may be retained for the period required for accounting, tax and legal purposes.

Technical and security records are retained only for as long as reasonably necessary for security, troubleshooting and operation of our services.

9. Your rights

Depending on the circumstances, UK data protection law may give you the right to:

  • request access to personal information we hold about you;

  • ask us to correct inaccurate information;

  • request deletion of your information;

  • request restriction of processing;

  • object to certain uses of your information;

  • request portability of certain information; and

  • withdraw consent where processing is based on consent.

To exercise any of these rights, contact:

hello@mytrolleymate.co.uk

10. Account deletion

You can request deletion of your My Trolley Mate account and associated personal information by contacting:

hello@mytrolleymate.co.uk

We will delete or anonymise information that we are no longer required or permitted to retain.

Deleting your My Trolley Mate account does not automatically cancel a subscription managed by Apple or Google. You should also manage or cancel your subscription through the relevant App Store or Google Play account.

11. Alexa account linking

You can unlink My Trolley Mate from Alexa at any time through your Alexa settings.

Unlinking Alexa prevents Alexa from continuing to access your My Trolley Mate account through that connection. It does not automatically delete your My Trolley Mate account or shopping-list data.

You can continue using the My Trolley Mate app without Alexa.

12. Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

No internet-based service can be guaranteed to be completely secure, but we regularly review the measures used to protect My Trolley Mate accounts and information.

13. Children's privacy

My Trolley Mate is not directed at children under 13 and we do not knowingly collect personal information from children under 13 through My Trolley Mate accounts or the Alexa skill.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including where we introduce new features, change our service providers or need to reflect changes in applicable law.

The date at the top of this policy indicates when it was last updated.

15. Contact us

For questions about this Privacy Policy or how we use your personal information, contact:

MTM Concepts Ltd trading as My Trolley Mate
Email: hello@mytrolleymate.co.uk
Registered office: 6 Logie Mill, Beaverbank Business Park, Edinburgh, United Kingdom, EH7 4HG

 

You also have the right to complain to the UK Information Commissioner's Office (ICO) if you are concerned about how we have handled your personal information.